Journal of University Studies

Journal of University Studies

The formation of the professor-machine in the “Women, Life, Freedom” movement; The entanglement of social science professors with the leyboard

Document Type : Original Research Paper

Author
Assistant Professor, Department of Communication and Virtual Space Studies, Institute for Social and Cultural Studies, Tehran, Iran
Abstract
During the "Woman, Life, Freedom" movement, some social science professors engaged in producing critical content on Instagram and Telegram channels. These professors found themselves in the midst of unfolding events and responded by generating rapid and critical content about those occurrences. This swift and critical content production on social media platforms was a significant feature of their reaction to the events. That helped visualize what was happening and highlighted the social role of professors beyond their professional and administrative duties. Thus, the aim of this paper is to examine how social science professors enact their role on social media by producing rapid and critical content for a diverse and mass audience in cyberspace. We examined the Instagram pages and posts of professors from September to February 2022 in relation to the events of October 2022. Images, texts, and comments were studied in connection with the methods of rapid and critical content production in response to the minor events within the "Woman, Life, Freedom" movement. This research was conducted within the posthumanism paradigm using a postqualitative method. Consequently, the data were analyzed based on the creation of conceptual situations intertwined with theory and their expansion in rhizomatic writing. According to the findings, social science professors, based on their entanglement with the minor events of October 2022, created analytical ideas through image selection and text production, becoming part of the information flow in the digital communication network. Professors, in their entanglement with digital technology, transformed into a professor-machine position, executing the function of rapid and critical content production within a network. As a result, social science professors revealed varying degrees of intensity in enacting the professor-machine role.
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Volume 2, Issue 1 - Serial Number 5
Autumn 2023
Summer 2023
Pages 31-62

  • Receive Date 05 May 2023
  • Revise Date 16 August 2023
  • Accept Date 05 September 2023